Combined Bachelor's and Master's Major in General Business

You’ll gain a broad knowledge of business, finance, accounting, economics, human resources, and marketing, as well as a range of practical skills, making you highly sought after by employers. You might find yourself working in any number of industries ranging from automotive, healthcare, and banking to information technology, insurance, and even sports. You might also work in positions as varied as social media manager, management consultant, or business analyst to management roles in purchasing, real estate, or human resources.

What is a 4+1 program?

CoBIT’s 4+1 program is an integrated bachelor’s and master’s degree program designed to help you earn a Bachelor of Science in Business Administration with a major in General Business, and a Master of Business Administration degree, in five years.

Why General Business at LTU?

• You will explore your ideas in a collaborative learning environment that promotes curiosity, encourages independent learning, and results in personal and academic growth
• You’ll learn from the latest research in the positive sciences, strengths-based theories, and techniques such as appreciative inquiry that bring out the best in people and organizations
• Professors with real-world management experience are positioned to help you understand the business challenges of today
• You can take graduate-level courses toward your MBA as early as your junior year

Alumni Feature

Chris Atkinson

Doctorate of Business Administration ‘19

LTU offered small classes taught by experienced industry leaders able to combine theory and practice. As a business technical leader, the class schedule allowed me to balance life, work, and educational growth. In addition, I was able to select a specific research topic that aligned with my work and academic passions.