Digital Marketing

This graduate course will expose students to the digital marketing fundamentals and provide a solid foundation in the key concepts around this constantly changing field. Through a combination of readings, lectures, case studies, and course projects, students will develop knowledge of online social media and networks, mobile marketing, publishing blogs, rules of engagement, publishing podcasts, and mobile computing. Students will exit the course with a solid understanding of digital marketing tactics, tools, and social media marketing plans. The case study method of learning utilized in this course will allow students to learn digital marketing from a practical perspective. Topics include: why social media?, goals and strategies, identifying target audiences, rules of engagement for social media, publishing blogs publishing podcasts and webinars, publishing articles, white papers, and e-books, sharing videos, sharing photos and images, social networks, microblogging, discussion boards, social news, and Q&A sites mobile computing and location marketing, social media monitoring, social media marketing plan.