Strategic Marketing Management

This course presents a graduate Classification framework for strategic marketing management. Topics include: adapting marketing to the new economy, marketing research: process and systems for decision making, consumer behavior, market segmentation, product strategy and new product planning & development, integrated marketing communications, pricing strategy, distribution strategy, marketing of services, global marketing, ethics and social responsibility. The course involves cases, lectures, teamwork, and group presentation. Students will adopt a new way of thinking about business known as “marketing orientation” and “value creation.”